Global bakery industry set to reach $410bn by 2015

Seen on, 10 January 2011

Pre-baked and freshly delivered products are among the fastest growing segments, while frozen dough and scratch mix products exhibit slow growth in a new analysis of the global bakery industry predicted to be worth around $410bn by 2015.

According to a new report by Global Industry Analysts, there has also been a noticeable shift towards value-added natural and healthy bakery comprising of vitamins, whole grains and fibres, and this functional aspect is being seen across baked goods, breakfast cereals, breads and biscuits.

There is also a growing emphasis on single-serve and portable packaging, the analysts continue.

However, the researchers in “Bakery Products: A Global Strategic Business Report“ note that several bakers adopted a more careful approach during the recessionary period in terms of product innovations, with consumers hesitant about spending money on new, unknown and untried products.+

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